Get Joy, a holistic dog nutrition and wellness company, has partnered with Dan Buettner, a New York Times bestselling author, National Geographic Fellow, and creator of Live to 100: Secrets of the Blue Zones docuseries. The collaboration between Get Joy and Buettner aims to discover and create the Aging on ‘Paws’: 10 Keys to Dog Longevity, exploring simple, actionable steps that dog parents can take to help extend their canine companions’ lives.
With a particular focus on nutrition and overall wellness, this initiative will translate Buettner’s human longevity findings into insights that can help pet parents better understand ways to support the longevity of canine companions.
“This partnership excites me because humans and dogs share 84% of their DNA, making many principles of human longevity – especially around nutrition – applicable to dogs,” said Buettner. “By examining these intersections, we can uncover new insights on how factors like gut health, nutrient-dense foods, movement and social connections contribute to longer, healthier lives for both species. Just as dogs have been proven to enhance human longevity, we now have an opportunity to return the favor by improving their nutrition and overall well-being.”
Tom Arrix, founder and CEO of Get Joy, said he has an immense appreciation and enthusiasm for Dan Buettner’s work on discovering blue zones, geographic areas where people live longer and healthier lives than average.
“I know that applying these principles to our pets can make a significant impact,” said Arrix. “Educating consumers about intentional nutrition and a holistic wellness approach for their dogs is an ongoing priority for us. We’re grateful for the opportunity to explore these ideas with Dan, and in an unbiased way, further define exactly what sets your dog up to live the healthiest, longest life possible, and provide a roadmap for dog families on how to activate these principles in their daily lives.”
Docuseries will explore 10 keys to dog longevity
Many pet owners are overwhelmed by the misinformation and marketing claims around dog nutrition and wellness. Aging on ‘Paws’ is designed to serve as a clear, evidence-based guide to uncovering secrets to dog longevity, much like the blue zones have done for humans, with intentional nutrition as a cornerstone of canine health.
Get Joy and Buettner will introduce Aging on ‘Paws’: 10 Keys to Dog Longevity through the four-part docuseries which will explore these actionable principles. Drawing inspiration from Buettner’s research on the longest-living residents of the blue zones, the series will put nutrition at the forefront, alongside factors like sleep, exercise, mental health, environmental factors and a dog’s purpose.
It will also highlight gut health— an essential part of canine wellness — and its connection to longevity. The docuseries will feature Buettner, Arrix, and a team of veterinary specialists, nutritionists and animal scientists. Combining expert insights, clinical research and real dog-family testimonials, the series will showcase how everyday choices — especially around nutrition — can extend dogs’ lives.
In April, Get Joy released its research report, “Chasing our Tails: When it Comes to Maximizing our Dog’s Health and Wellness, Are We Just Running in Circles?” The report, created from a national online survey of dog parents, explored a paradox between the intentions of dog owners and the realities of their actions in contributing to the longevity of their canine companions.
According to the report, a major discrepancy between what dog owners believe to be beneficial for their pets and the actual practices they implement, particularly in the realm of nutrition, was found.
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Adapted from a press release.
